Services
SEO services for a business selling in Bulgaria: what we do and what it costs
SEO for a company in Bulgaria is three jobs done every month: a site Google can read and index; Bulgarian-language pages that answer the searches for your services in the cities you serve; and a profile and mentions that tell Google and the AI assistants who you are. Monthly from €190, 3 months minimum, one business per trade and city. The audit before it is free.
The services
Nine services, each with its own Bulgarian page and its own price
None is compulsory alongside another. The audit says which you need; if the answer is a technical fix and nothing monthly, that is the answer you get.
- 01SEO auditThe whole site, Search Console by query and page, the competitors on page one, and a list of fixes ordered by effect. €290 one-off, before anything else.
- 02Monthly SEOThe month itself: pages that answer real Bulgarian searches, profile work, mentions, technical care and a written report from the person who did it.
- 03Technical SEOIndexing, canonicals, speed, Core Web Vitals, JavaScript rendering and structured data. The reasons Google cannot see the pages you paid for.
- 04Local SEOThe Google Business Profile and the map: categories, services, photos, reviews, and a site that says the same thing as the profile.
- 05Bulgarian-language contentService pages and articles written in Bulgarian by a native after a call with you, for the questions your customers ask on the phone.
- 06Link buildingMentions and links from Bulgarian sites, directories and trade bodies, earned with material worth citing. Nothing bought.
- 07AEO and AI searchPages that ChatGPT, Gemini, Perplexity and Google AI Overviews can read and cite when a customer asks who to call.
- 08E-commerce SEOCategories, products, filters, duplicate content and Merchant Center: the work shops postpone until traffic stops.
- 09ConsultationOne hour with the person who does the work, for a company with an in-house team or a single question. €90 an hour.
Each service has a full page in Bulgarian under SEO услуги; the English pages cover the whole, the AI-search half, the market and the prices.
How Bulgaria searches
A small market, two alphabets, and almost every query in Bulgarian
The size is an advantage. In most trades, page one for a service and a city holds three or four real businesses, a directory or two, and an agency template abandoned two years ago. In Sofia the same query is held by agencies and national chains, and a small company wins the map before it wins the results. Varna and Burgas are seasonal and planned by the year; Plovdiv's manufacturing and trade search in Bulgarian and in English.
Bulgarians search in Cyrillic, in Latin transliteration and in a mix, and Google counts each as a separate query. A page written for one spelling loses the other two, and a page translated from English reads as translated and ranks accordingly. The queries with a price word are the most commercial in the trade, and nobody serves them with a real figure; the pricing page on this site exists for them.
The month
What we do each week and what you see
| Week | The work | What you see |
|---|---|---|
| 1 | Search Console read by a person: which queries showed you, which pages were shown and not clicked, where you sit for the queries that pay. The month is planned from that. | A short email: what moved, what did not, what we are doing this month |
| 2 | The page. A service in a city you serve, an article on a question from the phone, or a shop category. Written in Bulgarian after a ten-minute call, checked by you. | A private link to approve, then the page live with its own date in the sitemap |
| 3 | The profile and the mentions. Categories, services and photos on the Google Business Profile; review replies; listings on the directories and trade bodies, name, address and phone identical everywhere. | New reviews answered; a list of where you were added |
| 4 | The technical pass and the report. Speed on a phone, pages indexed, titles adjusted where a page is shown and not clicked, structured data, a check of what the AI assistants say. | The report, with numbers you can verify in Search Console yourself |
The packages
Three sizes of the same month
The work above is in every package. The difference is how many pages a month, how many cities, and whether the AI-search work is inside. Everything each package contains, line by line, is on the pricing page.
- Local€190 / month
- One business, one city, one Google Business Profile. Monthly Search Console report in plain language.
- Growth€390 / month
- A business selling across Bulgaria, or one city with strong competition. Quarterly technical and speed review.
- Market€690 / month
- An online shop, several cities, or a market where page one is held by large players. Google Ads set-up and management on request.
What we refuse
Because each of them has cost a Bulgarian business its rankings
A page for every town in Bulgaria on a template with the name swapped: Google's doorway policy describes exactly this, and the filter takes the real pages down with the fake ones. Keywords in the Google Business Profile name: suspension. Bought reviews, or reviews asked only of the happy customers: a Google policy breach and a consumer-law problem. Bought links from a package: a penalty at the next update rather than the first.
And guarantees of page one. Google is not ours to promise, so we promise the work listed and show the numbers every month. The results page shows what that looks like; the free audit shows where you stand today.
Alongside this
Where to go from here
- 01AEO and AI searchThe second half of the same work, for a market that already asks an assistant.
- 02SEO in BulgariaThe market explained for a reader from outside it.
- 03PricingEvery package, line by line, excluding VAT, the same for everyone.
- 04ResultsNumbers from Google's tools, with the caveat beside each.
Questions about the SEO services
What is the difference between the SEO audit and monthly SEO?
The audit is one-off and says what is wrong and in what order to fix it; it costs €290 and it is yours to give to anyone. Monthly SEO is the execution: pages, profile, mentions, technical care and a report, every month, from €190. You can buy the audit alone, and if you start a monthly package within 60 days it is deducted from the first invoice.
Can you work on a site that is in English only?
Yes, and the first thing we will say is that it needs Bulgarian pages. A site in English only is invisible for almost every search a Bulgarian customer makes, however well it is built. The usual answer is a Bulgarian tree at the root and English kept for the readers who need it, with hreflang so Google offers each searcher the right version.
Do I need a new website for you to do SEO?
Rarely. Most Bulgarian sites on WordPress, OpenCart, Shopify or a custom build can be fixed in place. The audit says when the site itself is the reason nothing ranks, usually speed, duplicate pages, or content that only exists after JavaScript runs, and then a new site is part of the quote rather than a surprise in month three.
Do you work with agencies and in-house marketing teams?
Yes. For an in-house team we most often do the audit and the consultation (€90 an hour) and the team executes. For an agency we can work as a white-label subcontractor; the terms are in the Bulgarian terms of service, and we will summarise them in English on request.
What do you refuse to do?
Bought links, bought reviews, a page for every town in Bulgaria on a template with the name swapped, keywords stuffed into the Google profile name, hidden text, and machine-generated articles by the thousand. Each has cost a Bulgarian business its rankings, and each is cheaper to sell than what we do.
See where you stand for the searches that bring you customers
Send your site and your city. You get a review by a person: the map and the results for the queries that pay, who is above you and why, whether your city is free on the packages, and a price.