About
One Bulgarian who builds and ranks sites, trading from Wales, working in Bulgaria
SEO Optimizacia is run by Daniel Stoychev, a full-stack developer and SEO specialist, Bulgarian by birth, who lives and works in Wrexham in the United Kingdom. The legal entity is Webso Digital, a UK sole trader with data-protection registration ZC207002. There is no Sofia office and no team of twelve, and the site says so rather than renting a photograph of one. What there is: one person who builds the site, sets up the profile, reads the numbers and writes the report, in Bulgarian, for clients in Bulgaria since 2024.
The facts
What a client, a finance director or a procurement panel would want to know first
| Who | Daniel Stoychev, full-stack developer and SEO specialist. One person does the work end to end, which is why the phone is answered by someone who knows your site. |
| Where | 110 Rhosddu Road, Wrexham LL11 2NG, United Kingdom. Work with Bulgarian clients is remote: calls by phone or video, everything else in writing, Monday to Friday, 10:00 to 19:00 Bulgarian time. |
| Trading as | Webso Digital, the trading name of Daniel Stoychev, sole trader, not VAT registered. ICO data protection registration ZC207002. |
| Languages | Bulgarian and English, natively in the first and professionally in the second. Every Bulgarian page we publish is written in Bulgarian, not translated into it. |
| Built on | Next.js, static pages, our own server in the EU. No page builders, no plugins, nothing to renew. This site runs on it and scores what we promise yours will. |
| Standards we work to | Google's Search Essentials and spam policies for what we will and will not do; Google's AI features guidance for AEO; WCAG 2.2 AA for accessibility; EU and UK GDPR for forms and data. |
| Since | 2024. Sites and SEO for a translation agency in Varna, an air-conditioning company in Stara Zagora, a consumer-credit firm with nine offices, a remapping business in Chester, and a set of our own, with the numbers on the results page. |
How the work is done
One person, the whole job, and a report you can check against Google's own numbers
A client of ours gets one point of contact who is also the person doing the work. The month starts with Search Console read by a person, not a dashboard exported by a tool: which queries showed you, which pages were shown and not clicked, where you sit for the searches that pay. The plan for the month is written from that, one Bulgarian page at least is written after a ten-minute call with someone who knows the product, the Google Business Profile and the mentions are kept in step, and the technical pass at the end of the month checks speed on a phone, pages indexed and what the AI assistants say.
The report is two pages in plain Bulgarian or plain English, from the person who did the work, with numbers you can verify yourself in Search Console and Analytics, to which you have full access from day one. Nothing is judged before day 28, nothing is judged on performance before day 90, and a page that already brings clicks is not touched without evidence. If by month six the numbers do not justify the fee, we say so before you do; that rule is written into the pricing page so it cannot be quietly forgotten.
The stack is our own: Next.js, static pages, a server in the EU, and a set of checks that run on every deploy for titles, canonicals, structured data, per-page sitemap dates and duplicate content between pages. The same checks that found one structured-data fault on 16 of our own properties in one night, listed on the results page, run on a client's site every month.
Why the address is in Wales
A Bulgarian business, a British company, and why we say so on every page
The honest version is short. Daniel Stoychev moved to the UK, built Webso Digital there, and kept working with Bulgarian clients because the market he understands best is the one he grew up in. Registering a Bulgarian entity for the sake of an address on a website would make the site look more local and change nothing about the work. So the footer carries the real address, the real registration and the real phone number, and the contract is with a UK sole trader who invoices in euro without VAT.
What a Bulgarian client gets from that arrangement is the method: the same technical baseline, reporting discipline and refusal list that a UK client on the same stack gets, applied by someone who reads Bulgarian search results as a native. What a foreign client gets is a Bulgarian speaker who can explain the Bulgarian market in plain English, which is what the SEO in Bulgaria page is for.
What we refuse
Because we have cleaned up after every one of them
Machine-translated pages to look bilingual. A page for every town in Bulgaria on a template. Keywords stuffed into a Google profile name. Bought reviews, staff reviews, and reviews asked only of the happy customers. Bought links from a package. Stock photographs where a real one exists. A ranking guarantee. Each has cost a business its rankings or its reputation, and each is cheaper to sell than what we do, which is why the prices are on the page next to what they buy.
The business
The details a client is entitled to check
Webso Digital110 Rhosddu Road, Wrexham LL11 2NG, United Kingdom
ICO registration ZC207002
+359 887 368 048 · info@seooptimizacia.bg
Monday to Friday, 10:00 to 19:00 Bulgarian time
A client is entitled to check us the way their customers check them. The address, the phone and the ICO number are in the footer of every page, and the numbers we publish are on the results page with their caveats.
Find out what your site is doing for you, in plain language
Send the address, or say you have none, and where in Bulgaria you sell. Daniel Stoychev reads it and replies within one working day with what a customer sees, what Google sees, what the AI assistants say, and a price.