SEO and AEO agency for Bulgaria
SEO for the Bulgarian market, in Bulgarian, with the prices on the page
We rank websites in Google Bulgaria and make them citable by ChatGPT, Gemini and AI Overviews, for foreign firms entering the country and Bulgarian firms selling at home or abroad. Monthly SEO from €190, an SEO audit for €290, 3 months minimum and not a day more if it is not working. The first step is a free audit by a person, which tells you where you stand and exactly what would change.
€190
a month, the smallest package
€290
SEO audit, one-off
1 day
to a reply on the free audit
CheckEnter your site and see in seconds what Google sees.
Where to start
Six pages for the reader who does not read Bulgarian
The Bulgarian side of this site carries every service, industry and city page. These six are the English ones, written for the decision maker who needs to know what is done, for whom, and what it costs.
- 01SEO servicesThe nine things we do every month for a business selling in Bulgaria, and what each one is for.
- 02AEO and AI searchBeing cited by ChatGPT, Gemini, Perplexity and Google AI Overviews when a Bulgarian customer asks who to call.
- 03SEO in Bulgaria, for an outsiderCyrillic and Latin-script queries, .bg domains, the euro, Google Business Profile, and why translated copy does not rank.
- 04Entering the Bulgarian marketWhat a foreign firm needs online before launch, in the order it matters.
- 05SEO in SofiaThe one market in the country where page one is held by agencies, and how a newcomer wins the map first.
- 06PricingThree monthly packages, two audits and an hourly consultation, on the page and the same for everyone.
The market
Six million people who search in Bulgarian, in two alphabets, and ask an assistant before they ring
Bulgaria has around 6.4 million people, almost all of them searching in Bulgarian, and a market small enough that page one for most service queries is three or four real businesses, a directory or two and an agency template someone abandoned. Sofia is the exception: page one there is held by agencies and national chains, and a newcomer wins the map pack before it wins the results. Varna and Burgas are seasonal and planned by the year; Plovdiv searches in Bulgarian and in English for anything industrial.
Bulgarians type in Cyrillic, in Latin transliteration and in a mix, and Google counts each as a separate query. A page written for one spelling loses the other two. The country has used the euro since 1 January 2026, so prices are in euro; and the queries that carry a price word are the most commercial in every trade and, in ours, the least served: no agency we checked publishes one. That is why this site does.
How the month works
Four weeks, each with something you can see, and a report from the person who did the work
Search Console, read by a person
Which queries showed you, which pages were shown and not clicked, where you sit for the queries that pay. The month is planned from that, not from a checklist.
The page
A service in a city you genuinely serve, an article on a question your customers ask on the phone, or a product category. Written in Bulgarian after a ten-minute call, checked by you, published with its own date in the sitemap.
The profile and the mentions
Categories, services and photos on the Google Business Profile; review replies; listings on the Bulgarian directories and trade bodies that carry weight, with the same name, address and phone everywhere.
The technical pass and the report
Speed on a phone, pages indexed, titles adjusted where a page is shown and not clicked, structured data, and a check of what the AI assistants say. Two pages in plain English, with numbers you can verify yourself.
Pricing
Three sizes of the same month, and two one-off audits
No SEO agency in Bulgaria we checked publishes a price. We publish ours because the customer searching for the cost of SEO deserves a figure, not a contact form.
Package 1
Local
€190 / month
One business, one city, one Google Business Profile.
- Google Business Profile built and maintained: categories, services, photos, review replies
- Service and area pages that answer real searches
- Technical care: indexing, speed, fixes
- Monthly Search Console report in plain language
Most businesses
Growth
€390 / month
A business selling across Bulgaria, or one city with strong competition.
- Everything in Local
- Two new pages or articles every month, written after a call with you
- Mentions and links from Bulgarian sites and trade bodies every month
- AEO: pages prepared for citation by ChatGPT, Gemini and AI Overviews
- Quarterly technical and speed review
Package 3
Market
€690 / month
An online shop, several cities, or a market where page one is held by large players.
- Everything in Growth
- Four pages or articles a month, including product and category copy
- Digital PR: material Bulgarian media and sites have a reason to cite
- Separate profiles and pages per city or location
- Google Ads set-up and management on request
SEO audit, €290 one-off. The whole site, Search Console, the competitors, and a list of fixes ordered by effect.
AI visibility audit, €190 one-off. What the assistants answer about your field, and why it is not you.
SEO consultation, €90 an hour. For a company with an in-house team or one specific question. Everything about pricing
Results
Numbers from real sites, taken from Google's own tools, with the caveat beside each
The site is new; the method is not. It is Webso Digital's, and the figures come from sites we built and audited this year in Bulgaria and the United Kingdom. Nothing is rounded up and nothing is invented. All results and the caveats
65 to 96
mobile performance score on a vehicle tuning site, in one week, without a redesign; 99 when re-measured on 20 September
33 of 53
product pages on a Bulgarian air-conditioning shop restored to Google's index within a week of a structural fix
11 of 22
pages on a new site indexed within four days of launch
16 sites
with the same structured-data fault, found and fixed in one night, verified live on each
Questions we are asked in English
Do you work with companies outside Bulgaria?
Yes. About half of the English enquiries we get are foreign companies opening in Bulgaria or selling into it, and the other half are Bulgarian companies selling abroad. The work is remote, the reports are written, the calls are in English or Bulgarian, and every number sits in Search Console and Analytics, to which you have full access.
Why does the Bulgarian version of the site have more pages than the English one?
Because Bulgaria is the market. The Bulgarian tree carries every service, industry and city page; the English side exists for the decision maker who does not read Bulgarian and needs to know what is being done and what it costs. Every English page declares its Bulgarian twin, so Google shows each searcher the right language.
Can you write in Bulgarian, or do you translate?
Daniel Stoychev is Bulgarian. The pages are written in Bulgarian for Bulgarian searchers, after a call with you, and nothing is machine translated. A translated English page reads as translated to every Bulgarian who lands on it, and it ranks accordingly.
How much does it cost?
Monthly SEO is €190 for one city and one Google Business Profile, €390 for a business selling across Bulgaria, and €690 for an online shop or a competitive market. The SEO audit is €290 one-off, the AI visibility audit €190, the consultation €90 an hour. 3 months minimum, then month to month. All prices exclude VAT and are the same for everyone.
Do you guarantee page one?
No, and nobody honest can. Google is not ours to promise. We promise the work listed, done every month, and the numbers shown every month from Search Console rather than from a report we wrote ourselves. If the numbers do not justify the fee by month six, we say so before you do.
What is in the free audit?
A review by a person, not a tool: what a customer sees on a phone, what Google sees in Search Console, whether ChatGPT and Gemini mention you for your services, who sits above you and why, and a price. One working day. No mailing list, no follow-up calls unless you ask for them.
Find out what your site is doing for you, in plain language
Send the address, or say you have none, and where in Bulgaria you sell. Daniel Stoychev reads it and replies within one working day with what a customer sees, what Google sees, what the AI assistants say, and a price.