Pricing
SEO prices, on the page and the same for everyone
Monthly SEO is €190, €390 or €690 a month depending on whether you are in one city, across Bulgaria, or in a competitive market. The SEO audit is €290 one-off, the AI visibility audit €190, the consultation €90 an hour. The minimum is 3 months, every price excludes VAT, and the free audit before any of it tells you which package you need, if you need one at all.
€190
Local, a month
€390
Growth, a month
€690
Market, a month
Monthly packages
Three sizes of the same month
Every package includes the Google profile work, the technical care, the reading of Search Console and a report from the person who did the work. The difference is the number of pages a month, the number of cities, and whether the AI-search work is inside.
Package 1
Local
€190 / month
One business, one city, one Google Business Profile.
- Google Business Profile built and maintained: categories, services, photos, review replies
- Service and area pages that answer real searches
- Technical care: indexing, speed, fixes
- Monthly Search Console report in plain language
Most businesses
Growth
€390 / month
A business selling across Bulgaria, or one city with strong competition.
- Everything in Local
- Two new pages or articles every month, written after a call with you
- Mentions and links from Bulgarian sites and trade bodies every month
- AEO: pages prepared for citation by ChatGPT, Gemini and AI Overviews
- Quarterly technical and speed review
Package 3
Market
€690 / month
An online shop, several cities, or a market where page one is held by large players.
- Everything in Growth
- Four pages or articles a month, including product and category copy
- Digital PR: material Bulgarian media and sites have a reason to cite
- Separate profiles and pages per city or location
- Google Ads set-up and management on request
3 months minimum, then month to month with one month's notice. Excluding VAT. One business per trade and city on the monthly packages, confirmed personally in the reply to the form. What the month contains, week by week, is on the services page.
One-off
Two audits and a consultation, no subscription
For a company that wants to know where it stands before paying anyone for months ahead. The audits are yours: a document anyone else can execute.
SEO audit
€290 one-off
- Technical check of the whole site: indexing, canonicals, speed, mobile, structured data
- Search Console analysis by query and page, not by forecast
- Content: which pages are shown and not clicked, which cannibalise each other
- The competitors on page one for your queries and why they are there
- A list of fixes ordered by effect, with who does each and how long it takes
- A 45-minute call to go through all of it
AI visibility audit
€190 one-off
- The eight conditions under which ChatGPT, Gemini, Perplexity and AI Overviews can cite you at all
- What the assistants answer today to twenty questions from your field, and who is cited instead of you
- Which pages are citable and which are invisible to crawlers that do not run JavaScript
- The changes per page, in the order they have effect
SEO consultation
€90 an hour
- A video call with the person who does the work, not a salesperson
- Your screen, your Search Console and your questions, in the order you ask them
- A written summary afterwards with what was decided
- For an in-house team, an agency, or one specific question
What moves the price
Cities, pages and competition; not the size of your company
The number of cities decides the package: one city is Local, all of Bulgaria is Growth, several locations or an online shop is Market. The number of pages a month is what you buy with the difference between packages, because the pages are the work that ranks. Competition changes the timeline, not the price: Sofia takes longer than Stara Zagora, and the audit says so rather than charging more for the same month.
What does not move the price is your turnover. A small company in a competitive trade and a large one in a quiet trade get the same rate for the same package; if someone quotes you according to what you look able to pay, that is their price, not the value of the work.
How to judge it
The month-six conversation
By month three: impressions in Search Console rising for your services in your cities. By month six: enquiries you can trace to the site and the profile, or a frank conversation about why not. By month twelve: the package paying for itself several times over, or we would rather stop than keep invoicing. What we have measured so far is on the results page, and the free audit is where the numbers for your own site start.
Questions about pricing
Why do you publish prices when nobody else in Bulgaria does?
Because the cost of SEO is among the most searched questions in the trade, and every page on page one for it answers with a contact form. A customer asking for a price is owed a figure. The prices are the same for everyone; what changes between companies is the package, not the rate.
Do the prices include VAT?
No. Webso Digital is registered in the United Kingdom and is not VAT registered; the invoice is issued without VAT. For a Bulgarian company the reverse-charge treatment depends on your registration, which your accountant will confirm. Payment is by bank transfer in euro, month by month, at the start of the month.
What is the minimum term and how do I stop?
3 months minimum on the monthly packages, then month to month with one month's notice. The audits and the consultation are one-off. When you stop, everything stays yours: the site, the pages, the Google profile, the reviews, the access. Nothing holds you except the result.
Is the audit deducted if I then take a monthly package?
Yes. The SEO audit (€290) and the AI visibility audit (€190) are deducted from the first monthly invoice if you start within 60 days of the audit. The free audit is a different thing: a short review by a person with no document, and it is not deducted because it costs nothing.
What is not included?
Google Ads click spend, which is paid to Google directly; a new website if the audit shows the old one cannot be fixed (quoted separately, fixed price); paid directory listings, which sometimes pay off and are agreed with you; and photographs, which are yours to take with a short brief from us.
Is there a discount for a second location or a second company?
The Market package already includes separate profiles and pages for several cities or locations. For two different companies with one owner we quote twice, and the second is usually cheaper because part of the work (analytics, reporting, the technical baseline) is shared. Say so on the form and it shows in the figure.
Get the audit, then choose
Send your site and your city. You get a plain-language review, the package that fits and a fixed price. No pressure, no long contract.